Help Your Clients Monetize An Asset They Didn’t Know They Had

Approximately $900 million of face value of life insurance is lapsed or surrendered each year. At the same time, surveys show that 90% of policyholders who have let their policies lapse would have considered selling it as a life settlement if only they’d known about it.

A life settlement is the sale of an existing life insurance policy to an institutional investor. The investor takes over all the premium payments and the owner receives a cash payment that is higher than the current cash surrender value, but lower than the face amount of the policy. A life settlement can provide immediate cash to pay medical bills, reduce debt, fund a retirement plan, pay for long-term care or even purchase new insurance coverage.

For many policyowners, education is the key to making decisions that will maximize their assets and provide for their financial goals. To learn more about life settlements and how to offer this valuable option to your clients, visit or email us directly to talk one-on-one with a Genesis advisor.